Senior Product Marketing Manager, Growth

Role Overview

Justworks is seeking a Senior Product Marketing Manager, Growth to shape the company’s narrative, inform decisions, and drive growth through pricing, positioning, and GTM systems. The role will own strategy and messaging across the full customer lifecycle, from acquisition to expansion.

What You Will Do

The Senior Product Marketing Manager, Growth will design and optimize acquisition journeys, define lifecycle stages, and partner with Pricing & Packaging to ensure journey strategy reinforces platform positioning and pricing communication. They will also define growth strategies, prioritize hypotheses, and operate with a test-and-learn mentality.

Why It Might Be a Fit

The ideal candidate will have a GM mentality, direct line to business outcomes, and a hacker’s mentality for finding growth. They will be a customer-obsessed, analytical, and data-driven individual with experience in product marketing, growth marketing, or a related B2B SaaS function.

Requirements

• Minimum of 6 years in product marketing, growth marketing, or a related B2B SaaS function
• Outstanding storyteller with ability to synthesize customer, market, and data signals into clear narratives
• Data-driven with customer empathy and ability to combine intuition with rigorous analysis
• Deep familiarity with hybrid self-serve and sales-assisted GTM motions and SMB buyer experience
• Fluent in metrics that matter, including funnel conversion rates, CAC efficiency, and NRR
• Proven ability to influence cross-functional stakeholders without direct authority
• Ownership mentality with ability to take initiative and be scrappy and resourceful in fast-moving environments

Benefits

• Welcoming and casual environment
• Great benefits
• Wellness program offerings
• Company retreats
• Ability to interact with and learn from leaders in the startup community

Tagged as: Data Analysis