Customer Marketing Manager

Role Overview

As a Customer Marketing Manager, you will be responsible for formulating data-driven digital marketing strategies to improve brand influence and sales lead conversion rates for commercial business customers. You will lead commercial scenario-based content marketing, collaborate with content teams, and explore frontier marketing technology tools to improve marketing efficiency.

What You Will Do

Your day-to-day responsibilities will include leading commercial scenario-based content marketing, monitoring channel effect, continuously optimizing ROI, and regularly outputting actionable data insights reports. You will also coordinate the execution of commercial projects’ integrated marketing, including SEO/SEM, social media content marketing, EDM&programmatic advertising, industry exhibition/Webinar event marketing, etc.

Why It Might Be a Fit

This role requires a strong background in digital marketing, excellent copywriting ability, and experience with B2B marketing funnel models. You should be able to independently output content strategies for enterprise customers and have full-process experience from traffic acquisition to sales conversion.

Requirements

• Bachelor’s degree or above in marketing, advertising, business management, etc.
• 5 years or more of focused digital marketing experience in B2B/commercial fields
• Excellent copywriting ability
• Master mainstream digital marketing & data analysis tools
• Strong data analysis capabilities
• Clear logic, result-oriented, able to withstand high-intensity work pressure
• Excellent cross-departmental communication ability and project management experience