Senior Manager Demand Gen Strategy

Role Overview

The Sr. Manager, Demand Strategy leads demand generation strategy and performance across direct and partner channels, translating business growth priorities and marketing investment into qualified pipeline.

What You Will Do

Develop and own departmental demand generation plans, priorities, and operating rhythms aligned to pipeline objectives across enterprise and mid-market segments.

Why It Might Be a Fit

Eight or more years of B2B demand generation experience, including end-to-end strategy, execution, measurement, and optimization.

Requirements

• Eight or more years of B2B demand generation experience, including end-to-end strategy, execution, measurement, and optimization.
• Experience leading managers and/or a large team of senior professionals across multiple related demand generation workstreams
• Direct accountability for a multi-million-dollar annual media budget spanning at least three channels.
• Strong command of funnel economics, including cost per lead, cost per qualified opportunity, conversion, pipeline velocity, attribution, and return on investment.
• Working knowledge of ABM platforms such as Demandbase or 6sense, marketing automation, CRM reporting, and audience-data practices.
• Experience with partner or channel marketing motions, including third-party lead routing and extended measurement chains.
• Demonstrated ability to influence across a matrixed organization, communicate with senior leaders, and turn complex analysis into clear business decisions.

Benefits

• Comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits
• Other perks that enhance your physical, mental, emotional and financial wellbeing