Role Overview
The Lead Marketing Analyst turns customer and campaign data into clear, actionable insights that help Cricket acquire, engage, and retain customers more effectively. This role makes marketing teams more effective by giving them timely, accurate, and trusted information to guide decisions, and is accountable for the quality and adoption of the insights and reporting it delivers.
What You Will Do
Analyze customer behavior, segmentation, and lifecycle trends to identify growth and retention opportunities, develop insights that inform lifecycle, CRM, and retention strategy, and evaluate campaign results and recommend optimizations.
Why It Might Be a Fit
This role requires a strong ability to present insights to senior leaders and influence decisions, as well as experience with customer segmentation, lifecycle, and retention analysis.
Requirements
- Bachelor’s degree in Analytics, Business, Statistics, Marketing, or related field
- 5+ years of experience in marketing, customer, or business analytics
- Proficiency in SQL and a visualization tool such as Tableau or Power BI
- Experience with customer segmentation, lifecycle, and retention analysis
- Strong ability to present insights to senior leaders and influence decisions
- Wireless, telecom, subscription, or retail experience preferred
Benefits
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require
- Adoption Reimbursement
- Disability Benefits
- Life and Accidental Death Insurance
- Supplemental benefit programs
- Employee Assistance Programs
- Extensive employee wellness programs
- Employee discounts
To apply for this job please visit att.wd1.myworkdayjobs.com.
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