Role Overview
The Field Marketing Manager owns the field-sourced and field-influenced pipeline contribution for a combination of products, turning webinars, third-party partnerships, conferences, and customer events into qualified meetings and pipeline for Workforce Compliance.
What You Will Do
The role runs the planned calendar (webinars, events, newsletter placements) and the signal-triggered plays that sit on top of it (post-event retargeting, webinar re-engagement, account-based outreach).
Why It Might Be a Fit
The Field Marketing Manager works hand in hand with SDRs and AEs so every program ends in sales follow-up, not just attendance. The role carries a named pipeline target for Workforce Compliance solutions, set with Sales and RevOps at the start of each quarter.
Requirements
- 5+ years in B2B field marketing, event marketing, or demand generation, with a record of contributing to a pipeline number.
- Hands-on experience running in-person and virtual events and webinars as an individual contributor.
- Experience working directly with SDRs and AEs, and a clear understanding of how Sales motions turn leads into meetings and opportunities.
- Proven ability to report pipeline sourced, pipeline influenced, and conversion rates, using Salesforce and HubSpot (campaigns, attribution, reports) and a webinar platform such as Goldcast.
- Strong project management and follow-through across multiple programs at once.
- Comfort working cross-functionally with Product Marketing, Content, Paid Media, Digital, ABM, Customer Marketing, and RevOps.
- Day-to-day use of AI tools to speed up research, personalization, follow-up, and reporting.
Benefits
- Health, Dental & Vision Insurance
- 401 (k) + Employer Match
- Open PTO + 11 Paid Holidays + 4 Annual Paid Global Wellness Days Off
- STD, LTD & Group Life Insurance
- Paid Parental Leave
- Pet Insurance
- FSA & HSA Options
- Employee Assistance Program
To apply for this job please visit job-boards.greenhouse.io.
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