Demand Generation Manager

Role Overview

As a Demand Generation Manager, you will play a critical role in ensuring that our demand marketing becomes best in class, and that you support all our marketing efforts aimed at raising awareness amongst our target audiences and markets, generating pipeline and revenue opportunities for our commercial teams.

What You Will Do

Plan, execute, and optimise integrated multi-channel programs and campaigns to new and existing customers, with a focus on attracting and engaging new business prospects, nurturing leads, and optimising conversion pathways.

Why It Might Be a Fit

You’ll thrive in this hybrid role surrounded by an engaged, collaborative team deeply committed to your success. Join us and help shape what’s next!

Requirements

• Bachelor’s degree in marketing, business management, or equivalent experience in a SaaS environment.
• 5+ years’ experience coordinating and executing global demand generation campaigns, including copywriting, channel strategy, advertising, email marketing, webinar production, and more
• Strong understanding of demand generation programmes and a proven track record of owning campaigns, generating high-quality leads, and driving pipeline growth
• Demonstrated experience creating and executing successful B2B integrated demand generation campaigns
• Experience developing and implementing lead generation and nurturing strategies including segmentation, targeting and personalised communication
• Excellent analytical skills and data-driven thinking with a keen focus on metrics, measurement and optimisation
• Knowledge of how to utilise AI to increase work efficiency and scale up demand generation campaigns
• Ability to work effectively in a distributed team / matrixed environment
• Knowledge of marketing technologies such as Salesforce, Marketo, social platforms such as LinkedIn, and Microsoft Office
• Experience in negotiating with and managing suppliers
• Excellent written and verbal communication skills with the ability to see the big picture view of our marketing strategy

Benefits

• Meaningful Purpose
• High-Performance Environment
• Candid, Supportive Culture
• Growth That Matters
• Rewards for Results

Tagged as: Data Analysis, Marketo, Pipeline Management, Salesforce