Director, Marketing Partnerships Lead – NBA Canada

Role Overview

The Marketing Partnerships Lead is responsible for leading the end-to-end management of the NBA’s commercial partners across the region. This role ensures that all contractual commitments are delivered to the highest standard, while building strong, long-term relationships with partners.

What You Will Do

Lead the Marketing Partnerships team responsible for managing the NBA’s commercial partners in Canada. Oversee the fulfillment of all contractual obligations and commercial rights, ensuring flawless execution of sponsorship activations and deliverables.

Why It Might Be a Fit

The ideal candidate will have a strong understanding of sponsorship agreements and rights delivery, as well as the ability to foster collaboration across departments (Marketing, Events, Licensing).

Requirements

• Ability to build and maintain strong, long-term partnerships.
• Skilled in negotiating and influencing at senior levels.
• Deep understanding of sponsorship agreements and rights delivery.
• Ability to ensure compliance with contractual obligations.
• Identifying upsell opportunities and creating added value.
• Strong understanding of revenue drivers and ROI for partners.
• Ability to foster collaboration across departments (Marketing, Events, Licensing).
• Managing multiple activations and campaigns simultaneously.
• Strong organizational and prioritization skills.
• Excellent verbal and written communication skills in English.
• Ability to present strategies and results to internal and external stakeholders.
• Understanding of sponsorship models, fan engagement, and brand activation.
• Familiarity with the Canadian market dynamics and cultural nuances.
• Knowledge of integrated marketing campaigns, digital strategies, and experiential activations.
• Ability to interpret performance metrics and provide insights for optimization.
• Awareness of regional regulations impacting sponsorship and consumer promotions.
• Budget management and forecasting for partnership activations.

Tagged as: Forecasting