Messaging Lead, Product Marketing

Role Overview

The Messaging Lead, Product Marketing will lead messaging workstreams across the portfolio, translating complex technical products and services into understandable, relatable copy. This individual contributor role requires world-class writing abilities and strategic thinking to formulate messaging strategies and write compelling customer-facing copy.

What You Will Do

The successful candidate will lead individual workflows for messaging strategy, define differentiated positioning, and develop messaging that aligns with the strategy. They will also partner with Brand and Legal to ensure alignment with brand architecture and legal requirements.

Why It Might Be a Fit

The ideal candidate will have experience working across multi-product or platform-based portfolios, familiarity with brand architecture, and a background in enterprise infrastructure, cloud, data, or SaaS markets. They will be well-versed in AI tooling and able to drive results through thoughtful strategic documents and compelling customer-facing copy.

Requirements

• Lead individual workflows for messaging strategy for products, platforms, solutions, and capabilities
• Define differentiated positioning and messaging grounded in customer needs, market context, and competitive dynamics
• Brainstorm and develop messaging that aligns to the strategy with clearly articulated rationale for recommendations through strategic documents
• Partner with Brand and Legal to ensure alignment with brand architecture and legal requirements
• Guide PMM teams on framing products, solutions, and launches through strong point-of-view, data-driven guidance, and hands-on collaboration
• Write customer-facing messaging, develop positioning statements and value propositions, create messaging frameworks and guides, and develop launch narratives and key messages
• Collaborate with Product Management and Product Marketing managers to translate roadmap priorities and innovation into crisp, outcome-oriented messaging
• Work with Sales, Enablement, and GTM teams to ensure messaging is usable, differentiated, and effective in the field

Benefits

• Health Insurance
• Life Insurance
• Retirement or Pension Plans
• Paid Time Off (PTO)
• Leave options
• Performance-Based Incentives
• Employee stock purchase plan
• Restricted stocks (RSU’s)