Marketing Manager – Dealer

Role Overview

The Marketing Manager – Dealer will own the strategy and execution that grows Kem Krest’s share of wallet within existing OEM dealer programs. The role requires a deep understanding of dealership parts and service audiences, translating customer and purchasing insights into actionable marketing strategies, and leading campaigns and promotions that increase active dealer participation, purchase frequency, and incremental revenue.

What You Will Do

The responsibilities include owning the dealer-channel marketing strategy, establishing an always-on Voice of Customer program, analyzing D365 transaction data, developing and maintaining dealer personas and buyer journeys, leading the dealer campaign and promotions calendar, and creating dealer-facing value propositions and campaign concepts.

Why It Might Be a Fit

The ideal candidate will have at least 10 years of progressive B2B marketing experience, advanced analytical skills, and experience working directly with transactional data. They will also have strong creative, writing, presentation, and communication skills, with the ability to develop campaign concepts and copy while effectively directing agency partners.

Requirements

• Bachelor’s degree in marketing or a related field
• At least 10 years of progressive B2B marketing experience
• Advanced analytical skills with experience working directly with transactional data
• Hands-on experience developing customer segmentation, measuring incremental lift, and translating purchasing behavior into targeted marketing action
• Demonstrated experience developing pricing, promotional, or offer strategies, including modeling economics and evaluating volume lift against margin
• Experience conducting Voice of Customer interviews and survey research and converting findings into actionable personas, buyer journeys, and campaign strategies
• Strong creative, writing, presentation, and communication skills

Benefits

• Competitive Pay
• Generous PTO and Paid Holidays
• Profit Sharing Program
• Healthcare Insurance Coverage Plans
• Company Paid Life Insurance
• Tuition Assistance
• Matching 401(k) Program

Tagged as: Data Analysis