Senior Manager, Demand Generation

Role Overview

The Senior Manager, Demand Generation will oversee the end-to-end strategy, planning, execution, and optimization of multi-channel marketing campaigns aimed at optimizing customer onboarding, driving activation and cross-sell across products, and maximizing customer value.

What You Will Do

Responsibilities include campaign strategy and execution, promotions design and implementation, sales enablement and prospect routing, cross-functional collaboration, marketing technology and automation, data-driven analytics and ROI, team support and mentorship, and stakeholder alignment.

Why It Might Be a Fit

The ideal candidate will be a catalyst for change, using AI to transform and deliver unparalleled customer experiences and shaping a future where AI empowers teams to do their best work.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field; or equivalent practical business experience.
• 5–7 years of experience in lifecycle marketing, customer engagement, or growth marketing, including onboarding, cross-sell, or promotion programs.
• Experience mentoring or guiding junior team members, or coordinating work across a project pod.
• Proven hands-on experience managing campaigns and architecture across marketing automation and engagement platforms (e.g., Braze) and core CRM and analytics systems (e.g., Salesforce, Amplitude).
• Demonstrated track record of managing full-funnel marketing metrics, handling attribution modeling, and evaluating continuous campaign performance ROI.

Benefits

• Health & wellbeing resources and programs
• Paid vacation, personal, and sick days for work-life balance
• Competitive compensation and benefits packages
• Work-life balance in a hybrid environment with at least 3 days in office
• Career growth and development opportunities
• Opportunities to contribute to community causes
• Work with diverse team members in an inclusive and collaborative environment