Senior Manager, Demand Generation & Shopper Activation

Role Overview

Join Reynolds Consumer Products as a Senior Manager, Demand Generation & Shopper Activation. This role is responsible for planning and executing shopper marketing programs that improve visibility, engagement, and conversion at the shelf, online, and in-store. The Senior Manager will work in close partnership with Customer/Sales teams, Brand, Ecommerce, Retail Media, Insights, and agency partners to translate established brand strategies and customer priorities into retailer-specific activation.

What You Will Do

The Senior Manager will plan and execute shopper marketing programs, develop and manage connected programs, build and maintain activation plans for priority retailers, and manage program timelines, retailer deadlines, display, and fixture development.

Why It Might Be a Fit

The ideal candidate will have a strong understanding of shopper behavior, in-store merchandising, retailer programs, retail media, ecommerce, and digital shelf, and the ability to connect shopper marketing activity to sales, conversion, and profitable growth.

Requirements

• Bachelor’s degree in Marketing, Business, Communications or a related field
• 8+ years of progressive experience in shopper marketing, trade marketing, retail activation, category management, ecommerce or integrated marketing
• Experience with retail media and digital shelf optimization and connecting them to shopper marketing programs
• Experience supporting Walmart, Amazon, Target, Club or Grocery customer teams