Head of Growth Marketing

Role Overview

We’re hiring a Head of Growth Marketing to own how Rho wins new customers across every acquisition channel. You’ll be the growth PM for the entire funnel, deciding what to test, proving what works, and moving budget toward it.

What You Will Do

Own Rho’s growth target for new funded customers and gross profit, build and run the experimentation program, turn ideas from across the company into experiments, and own the follow-through.

Why It Might Be a Fit

You’ll be accountable for new funded customers and the gross profit they bring. Cost per funded customer, payback, and experiment velocity are how your work gets judged.

Requirements

• 5-7+ years in growth or performance marketing, including at least two years leading growth at a B2B, fintech, or high-velocity SaaS company
• Revenue-oriented first: funded customers and gross profit are what get you out of bed
• Has run a high-volume experimentation program and kept it both fast and rigorous
• Hands-on experience designing incrementality tests and holdouts, and the ability to explain to a CEO what last-click reporting misses
• Hands on across paid search, paid social, lifecycle email, and outbound; you build a campaign yourself when that’s the fastest path
• Comfortable in SQL and modern data and marketing tools
• You build with AI agents yourself (Claude Code or similar). Your first move on a repetitive task is to agentify it, not hire for it
• Leads through influence: you’ve partnered with engineering as a peer and rallied a cross-functional team around one goal
• Comfortable working inside a regulated business: exact disclosures, verified claims, and compliance review as part of the shipping process

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• 401(k) or other retirement plan
• Paid time off
• Stock options
• Flexible work hours
• Professional growth opportunities

Tagged as: SQL