Digital Marketing Communications Specialist

Role Overview

The Digital Marketing Communications Specialist will be responsible for building, testing, and deploying email and SMS campaigns, maintaining audience segments, and coordinating campaign copy and creative assets. The role will also involve updating website content, executing social publishing calendars, and tracking campaign results.

What You Will Do

The successful candidate will build, test, schedule, and deploy email and SMS campaigns, maintain audience segments, coordinate campaign copy and creative assets, update website content, execute social publishing calendars, and track campaign results.

Why It Might Be a Fit

The ideal candidate will have a strong background in marketing, marketing communication, or a related field, with a minimum of 2-3 years of experience in website management and email & SMS marketing. The candidate should be self-motivated, independent, and proactive, with strong writing and editing skills, and the ability to think strategically.

Requirements

• Bachelor’s degree in marketing, marketing communication or related field
• Minimum of 2-3 years of related experience in website management and email & SMS marketing
• Google Analytics
• Web content management
• Email and SMS marketing software
• SEO best practices
• Copywriting
• Basic UI/UX design principles
• Experience in the Adobe creative suite (preferred)
• Basic HTML (preferred)
• Strong writing and editing skills
• Self-motivated, independent, and proactive worker
• High level of organization, professionalism, and attention to detail
• Familiarity and willingness to work in a deadline-oriented, fast-paced team environment
• Strong collaboration and relationship-building skills
• Ability to think strategically
• Ability to work independently while managing multiple responsibilities and projects
• Demonstrated ability to adapt to and learn new processes

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