Role Overview
The Product Marketing Lead will define and execute strategies for scaling adoption of one or more high-impact advertising solutions, creating tailored approaches for different client segments.
What You Will Do
Identify opportunities to drive adoption of TikTok ad products, define the Go-to-Market and sales enablement strategy, and collaborate with cross-functional teams to deliver effective training, marketing, operational processes, and demand-generation efforts.
Why It Might Be a Fit
The ideal candidate will have a proven track record of managing the go-to-market strategy of a product or portfolio of products from early testing through launch and sustained growth, and experience influencing product teams, executive leadership, and cross-functional partners.
Requirements
- Years of direct experience in product marketing, strategy & operations, or a related field
- Strong track record of influencing product teams, executive leadership, and cross-functional partners
- Comfortable engaging with both technical and business stakeholders at all levels
- Excellent problem-solving skills with the ability to define challenges and propose effective solutions
- Outstanding documentation, presentation, communication, organizational, and analytical skills
Benefits
- Dental insurance
- Vision insurance
- Health insurance
- 401(k) or retirement plan
- Paid time off
- Flexible work arrangements
To apply for this job please visit lifeattiktok.com.
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