Conversion Rate Optimization (CRO) Specialist

Role Overview

The CRO Specialist owns the testing and optimization of direct-response, lead-generation funnels, including landing pages, lead forms, qualification flows, and thank-you pages. This person generates split test ideas, maintains a prioritized testing calendar, and sees each test through from concept to build to readout, working closely with media buying, creative, and dev/tech teams.

What You Will Do

Test ideation and hypothesis development, testing calendar and pipeline management, conversion design, dev/tech coordination and implementation, analysis and reporting, and cross-team collaboration.

Why It Might Be a Fit

3+ years of experience in conversion rate optimization, growth marketing, or performance marketing, with a proven track record of running A/B or multivariate tests and driving measurable lifts in conversion rate or CPL.

Requirements

• 3+ years of experience in conversion rate optimization, growth marketing, or performance marketing
• Proven track record of running A/B or multivariate tests and driving measurable lifts in conversion rate or CPL
• Experience optimizing lead-generation funnels is strongly preferred
• Familiarity with PostHog (analytics, experiments/split testing, and session replay) or a comparable platform
• Strong understanding of statistical significance, sample size, and test design
• Proficient in Google Sheets or Excel for tracking and analysis
• Able to look past top-line conversion rate and evaluate lead quality and downstream results
• Solid understanding of conversion tracking, pixels, UTMs, and attribution
• Highly organized, with experience managing a pipeline or roadmap of multiple projects at once
• Able to write clear, detailed briefs that developers can build from without guesswork, and comfortable holding cross-functional teams to timelines
• Curious, skeptical, and driven by ‘what does the data say?’

Benefits

• Uncapped quarterly profit-sharing bonuses based on company performance
• 100% company-paid monthly premiums for Fortune 500 level quality insurance plans for you and any/all dependents
• 100% company match on any employee contributions to either HSA or FSA flex benefits plans
• 401k plan with full company match of up to 6% of salary and no vesting period required
• Unlimited paid time off with planned role/responsibilities coverage
• Wellhub wellness benefit — access to 20,000+ gyms, studios, and wellness apps, fully covered by the company
• Work from home equipment budget (at company’s discretion)
• Forever remote work environment