Senior CRM Marketing Manager

Role Overview

Join Trulieve as a Senior CRM Marketing Manager to own the CRM strategy, customer experience vision, operational framework, and long-term scalability across lifecycle, loyalty, acquisition, automation, CDP-enabled personalization, and AI-enhanced marketing. This role sets the vision for hyper-personalized customer journeys at scale, builds the roadmap, and ensures CRM becomes a fun, future-forward growth engine that customers actually feel.

What You Will Do

Define and own the overall CRM strategy, establish strategic guardrails, identify optimization opportunities, own customer journey mapping, build and own the CRM roadmap, champion hyper-personalization at scale, manage and develop the Senior Digital Marketing Specialists, ensure CRM operations are scalable, repeatable, and resilient, and own the offer decisioning strategy and operating model.

Why It Might Be a Fit

This role requires a passion for helping others and making a meaningful impact through work. The ideal candidate will have experience in CRM strategy, customer experience vision, operational framework, and long-term scalability, as well as strong leadership and management skills.

Requirements

• 5+ years of experience in CRM strategy and customer experience vision
• Proven experience in leading cross-functional teams and managing vendors
• Strong understanding of CRM operations, offer decisioning, and personalization
• Ability to balance innovation with operational discipline

Benefits

• Comprehensive benefits package
• Paid time off