Senior Specialist, Growth Marketing – Wealthsimple Business

Role Overview

As a Senior Specialist in Growth Marketing, you will own net-new customer acquisition for the SMB segment, exploring and testing across channel types, paid media, partnerships, content, community, and anything else that could move the needle. This is a build-from-scratch role in a real sense, where you will define the acquisition engine for this segment, test what moves the needle, and scale what works.

What You Will Do

Your responsibilities will include owning SMB-specific acquisition, running the team’s growth experimentation cadence, testing positioning and messaging, owning growth-motivated webinars and other programs, partnering with the Demand Gen Specialist, and embedding AI into your day-to-day work.

Why It Might Be a Fit

To be successful in this role, you will need to have 4–6+ years of experience in growth or performance marketing, with a track record of generating demand and measuring it through to downstream pipeline value. You will also need to be comfortable operating in a segment or product with limited brand awareness, and have experience building and running growth experiments, channel tests, funnel optimization, CAC/LTV analysis, and net-new-audience programs.

Requirements

• 4–6+ years in growth or performance marketing
• Experience building and running growth experiments
• Comfort operating in a segment or product with limited brand awareness
• Experience running net-new-audience programs
• An analytical mindset
• Clear written communication
• A demonstrated habit of using AI to accelerate your work

Benefits

• Top-tier health benefits and life insurance
• Long-term group savings with employer match
• 20 vacation days, 4 wellness days, and unlimited sick and mental health days per year
• 90 days away: work outside Canada for up to 90 days per year
• Employee resource groups, including Rainbow (2SLGBTQ), Women of WS, and Black at WS