Head of Growth

Role Overview

This role is for one of the Weekday’s clients. We are looking for a strategic, data-driven, and hands-on Head of Performance Marketing & User Acquisition to lead paid growth, scale user acquisition, and drive measurable business outcomes in the gaming industry.

What You Will Do

Own the end-to-end performance marketing and user acquisition strategy, lead paid acquisition across Meta Ads, Google Ads, and other relevant platforms, develop and execute strategies to scale acquisition budgets substantially, and build structured creative-testing frameworks.

Why It Might Be a Fit

The ideal candidate will have a proven track record of scaling performance marketing budgets significantly, building structured creative-testing systems, and optimising campaigns across multiple advertising platforms.

Requirements

• 8–10 years of experience in performance marketing, growth marketing, or user acquisition
• Proven experience scaling marketing budgets from tens of lakhs to crores, demonstrating meaningful growth rather than incremental optimisation alone
• Strong expertise in Meta Ads and Google Ads, including campaign structures, bidding strategies, creative optimisation, attribution, and budget management
• Demonstrated success in building structured creative-testing systems with measurable before-and-after results
• Strong analytical capabilities across CPI, ROAS, retention, cohort performance, acquisition costs, and user lifetime value
• Experience managing additional acquisition channels such as affiliates, Moloco, Unity Ads, or other gaming-focused advertising networks
• AI-first working habits, with practical use of AI tools for performance analysis, creative development, reporting, and workflow automation
• Proven ability to lead teams, mentor marketers, manage competing priorities, and develop individual capabilities
• Experience with analytics tools such as Looker Studio, Mixpanel, or comparable platforms is an advantage
• Familiarity with ASO, content marketing, social media, and community-led growth
• Experience in gaming, esports, mobile apps, or other fandom-driven consumer categories is highly desirable
• Strong commercial judgement, communication skills, ownership, and the ability to connect marketing performance with business outcomes

Tagged as: Data Analysis, Looker