Field Marketing Manager – Cybersecurity, IAM & B2B SaaS ( Work From Home )

Job description:

• Plan and execute the field events strategy, including industry conferences, trade shows, sponsorships, and presence at key cybersecurity and identity security events (e.g., RSA, Gartner, regional CISO forums).
• Design and run Orchid-hosted executive programs such as roundtables, dinners, workshops, and bespoke experiences for CISOs, IAM leads, and GRC teams.
• Build and run account-based field programs in close partnership with regional sales reps, targeting high-priority accounts with tailored, high-touch marketing touchpoints.
• Own end-to-end event logistics including vendor management, venue sourcing, speaker coordination, booth production, budget tracking, and on-site execution.
• Drive pre- and post-event engagement by working with demand gen and marketing ops to maximize attendance, follow-up, and pipeline conversion.
• Track and report on field marketing ROI, including pipeline sourced, pipeline influenced, event attendance, and account engagement metrics.
• Partner with Product Marketing to ensure messaging consistency across all field activities and sales tools used in the region.
• Collaborate with the broader marketing team on integrated campaign moments that amplify field activity with digital and content programs.

Qualifications:

• 46 years of field marketing or event marketing experience in B2B SaaS, cybersecurity, or enterprise technology.
• Proven ability to plan and execute a regional event calendar from scratch while managing budget, logistics, and vendor relationships simultaneously.
• Ability to partner closely with sales, speak the language of revenue, and build trust with field reps.
• Experience running executive programs and intimate customer experiences, not just booth presence at large trade shows.
• Hands-on experience running account-based field programs tailored to high-value accounts with measurable impact.
• Data-driven mindset with experience tracking pipeline contribution and using results to prioritize and improve program mix.
• Highly organized ability to manage multiple events and programs simultaneously without dropping details.
• Based on the East Coast with willingness to travel regularly across the region and occasionally nationally.

Why is This a Great Opportunity:

• Plan and execute the field events strategy, including industry conferences, trade shows, sponsorships, and presence at key cybersecurity and identity security events (e.g., RSA, Gartner, regional CISO forums).
• Design and run Orchid-hosted executive programs such as roundtables, dinners, workshops, and bespoke experiences for CISOs, IAM leads, and GRC teams.
• Build and run account-based field programs in close partnership with regional sales reps, targeting high-priority accounts with tailored, high-touch marketing touchpoints.
• Own end-to-end event logistics including vendor management, venue sourcing, speaker coordination, booth production, budget tracking, and on-site execution.
• Drive pre- and post-event engagement by working with demand gen and marketing ops to maximize attendance, follow-up, and pipeline conversion.
• Track and report on field marketing ROI, including pipeline sourced, pipeline influenced, event attendance, and account engagement metrics.
• Partner with Product Marketing to ensure messaging consistency across all field activities and sales tools used in the region.
• Collaborate with the broader marketing team on integrated campaign moments that amplify field activity with digital and content programs.

Salary Type : Annual Salary

Salary Min : $ 150000

Salary Max : $ 180000

Currency Type : USD

Tagged as: Data Analysis, Pipeline Management