Marketing Manager, SaaS

Role Overview

The Marketing Manager for Xplor’s Laundry SaaS business unit will be responsible for driving demand and pipeline growth for software solutions targeting the North American laundry and dry-cleaning market. The role will involve running campaigns focused on generating new business, customer expansion (up-sell and cross-sell) and customer retention.

What You Will Do

Key areas of responsibility include growing market share, increasing share of wallet, promoting integrated payments revenue stream, owning messaging and positioning, and partnering with Product to shape roadmap priorities and go-to-market plans.

Why It Might Be a Fit

The ideal candidate will have a proven record of accomplishment in driving sustained SaaS pipeline and revenue growth, improving marketing efficiency, and reducing SaaS churn and lift NDR.

Requirements

• 5+ years of experience in marketing roles at a B2B SaaS technology company, with budget ownership
• Experience marketing SaaS products in an SMB vertical
• Proven record of accomplishment in driving sustained SaaS pipeline and revenue growth
• Proven record of using lifecycle and retention campaigns to reduce SaaS churn and lift NDR
• Proven record of improving marketing efficiency, resulting in lower SaaS CAC, faster payback and stronger campaign ROI
• Experience running SaaS demand generation, product marketing and content programs end to end
• Experience scaling SaaS marketing programs and the operating cadence behind them
• Team player with focus on relationship building and influencing across business boundaries
• Strong track-record of developing marketing talent and managing agency or vendor partners
• Demonstrated experience in building customer centric messaging grounded in SaaS buyer research
• Ability to manage multiple campaigns, launches and priorities simultaneously in a fast-paced SaaS environment
• Hands-on operator and a strong strategic thinker, comfortable in the SaaS marketing tech stack
• Proven track record of clear communications with senior stakeholders and across cross-functional teams
• Proven experience in data-driven decision-making using SaaS funnel KPIs and campaign metrics

Benefits

• Paid Parental Leave benefit programs
• #GiveBackDays/Commitment to social impact – 3 extra days off to volunteer and give back to your local community
• Ongoing dedication to Diversity & Inclusion initiatives such as D&I Council, Global Mentorship Program
• Access to free mental health support
• Flexible working arrangements

Tagged as: Data Analysis, Pipeline Management