Lead Growth Marketer, Monetization & AI

Role Overview

As a Lead Growth Marketer, you will own the middle of the customer lifecycle, focusing on free members who are active and getting value but not yet paying. You will use data, AI, and experimentation to identify who is ready to upgrade and create offers, prompts, and paths to convert them into paying members.

What You Will Do

Your responsibilities will include spotting who’s ready to upgrade, giving them a reason to say yes, and working closely with various teams to make it happen. You will also be responsible for defining where Allie conversations with free members should lead to an upgrade, partnering with Product on the free version of Allie, and figuring out which features drive upgrades and which belong in the free plan.

Why It Might Be a Fit

This role is ideal for someone who is passionate about growth, conversion, and lifecycle marketing, and has experience with personal ownership of a free to paid, trial to paid, or upsell lift. You should be comfortable shipping experiments, prototyping with AI coding tools, and working closely with engineers to get changes into production.

Requirements

• 5 to 8 years in growth, conversion, lifecycle, or product-led growth
• Personal ownership of a free to paid, trial to paid, or upsell lift, with the numbers to back it up
• A history of being held to a revenue or conversion target, including at least one time you were behind and closed the gap
• Fluency with product usage data
• Comfort shipping experiments
• AI in how you work every day: analysis, writing, building, testing
• Experience at a subscription or freemium company where users upgrade on their own

Benefits

• Unlimited vacation
• Comprehensive health benefits
• Paid parental leave
• Flexible remote/hybrid working model
• Professional development reimbursement
• A $500 new hire home office setup
• A 401(k) program