Consumer Marketing Lead

Role Overview

The Consumer Marketing Lead will build the consumer marketing function for Alpen Finance, acquire its first meaningful base of customers, and develop a focused strategy and practical marketing plan.

What You Will Do

The role involves developing and executing the marketing strategy, identifying valuable early customers, refining positioning and messaging, building the acquisition mix, and personally running campaigns and experiments.

Why It Might Be a Fit

The ideal candidate will have 3+ years of marketing or growth experience, consumer mobile app experience, and early-stage launch experience, with a strong understanding of customer and product judgment, broad marketing ownership, and hands-on execution.

Requirements

• 3+ years in marketing or growth
• Meaningful ownership of go-to-market strategy, customer acquisition, and adoption
• Consumer mobile app experience
• Early-stage launch experience
• Customer and product judgment
• Broad marketing ownership
• Hands-on execution
• Commercial judgment
• Cross-functional ownership

Benefits

• Competitive salary
• Equity
• Flexible work arrangements
• Opportunities for professional growth and development