VP of Go To Market Strategy

Role Overview

The VP of GTM Strategy & Market Intelligence is a senior executive role responsible for architecting Insider’s global go-to-market strategy and driving scalable revenue growth across regions.

What You Will Do

Reporting directly to the CRO, this role owns Insider’s global Go-to-Market Strategy, and is accountable for revenue delta and pipeline growth.

Why It Might Be a Fit

The ideal candidate will have 12+ years of experience in go-to-market, strategic growth, or product roles within high-velocity SaaS companies, and 7+ years of experience specifically in the martech industry.

Requirements

• 12+ years of experience in go-to-market, strategic growth, or product roles within high-velocity SaaS companies
• 7+ years of experience specifically in the martech industry, ideally in scaling environments or product-led growth models
• Deep knowledge of the AI landscape and how it impacts go-to-market motions, pipeline optimization, and product marketing
• Demonstrated success in designing and executing scalable GTM programs with measurable impact on pipeline and revenue growth
• Proven track record in initiatives that materially increase win rates and reduce sales cycle times
• Strong analytical thinking; able to break down complex problems into systems and frameworks (engineering-minded approach)
• Exceptional cross-functional leadership—experience aligning sales, marketing, product, and customer success toward common GTM goals
• Experienced in building enablement playbooks, launch frameworks, and product education loops that stick
• Excellent communication and stakeholder management skills; comfortable presenting to C-level audiences
• Self-starter with a bias toward execution, able to operate with minimal guidance and thrive in ambiguity
• Global perspective with experience working across regions and functions

Benefits

• Level up with internal trainings covering AI fundamentals, coding, foreign languages, and a wide range of personal development skills
• Feed your curiosity with access to Spotify, LinkedIn Learning, Blinkist, MasterClass, and CloudGuru
• Become a Shareowner through our eligibility-based ‘ESOP’ and own a piece of what you build
• Help build the team you want to work with and enjoy rewarding referral bonuses
• Opportunities to give back to your community through volunteering and purpose-driven social impact projects
• From global retreats to team-building activities, expect year-round events that turn into lifelong memories
• Be part of a diverse team that’s as global as it gets — where every voice is heard and 50+ nationalities build together