Product Marketing Manager

Role Overview

The Product Marketing Manager will own the positioning, messaging, and go-to-market strategy across Ovia Health by Labcorp’s portfolio of solutions. This role serves as the bridge between Product, Clinical, Sales, Customer Success, Partnerships, and Marketing to ensure our solutions are clearly differentiated, effectively launched, and positioned to drive commercial growth.

What You Will Do

Develop product ad messaging strategy, value propositions, messaging frameworks, product launches, commercial enablement, and thought leadership that translate complex clinical capabilities into compelling customer value.

Why It Might Be a Fit

This role is ideal for an experienced product marketer who enjoys building strategy, influencing cross-functional teams, and bringing innovative healthcare solutions to market.

Requirements

• Bachelor’s degree
• 3 or more years experience as a product marketer, sales enablement specialist, or equivalent role responsibilities
• Strong interest and comfort learning about and speaking to women’s health topics
• Experience using competitive intelligence platforms and tools
• Ability to approach health topics with empathy, accuracy, and cultural awareness
• Experience working cross-functionally with sales, product, and marketing teams
• Customer- and revenue-oriented thinker
• Proactive, curious, and eager to learn
• Adaptable and comfortable proposing fixes and solutions

Benefits

• Medical
• Dental
• Vision
• Life
• STD/LTD
• 401(k)
• Paid Time Off (PTO) or Flexible Time Off (FTO)
• Tuition Reimbursement
• Employee Stock Purchase Plan