Director, Product Marketing

Role Overview

The Director of Product Marketing will lead product marketing strategy and execution for Loopio’s most important initiatives, partnering closely with Product, Sales, and Marketing leadership to translate product strategy into market-winning plans.

What You Will Do

The Director of Product Marketing will own the narrative for Loopio’s evolution into a multi-product, AI-native portfolio, set go-to-market strategy for major product launches, and shape competitive positioning and win/loss analysis.

Why It Might Be a Fit

The ideal candidate will have 8+ years of product marketing experience in B2B SaaS, with a track record of owning pricing and go-to-market strategy for a core product line, and experience with AI-driven products and how they change buyer behavior and competitive dynamics.

Requirements

• 8+ years of product marketing experience in B2B SaaS
• Experience with AI-driven products and how they change buyer behavior and competitive dynamics
• Proven experience designing and launching pricing and packaging changes that measurably moved revenue or adoption
• Strong executive presence and the ability to influence senior stakeholders across all functions
• Deep experience building competitive positioning and messaging that sales and customer-facing teams rely on day to day
• A strategic mindset paired with the ability to get into the details when a launch or pricing change needs it
• Excellent written and verbal communication skills, comfortable presenting to executive leadership and customers alike
• Experience mentoring or informally leading other product marketers or GTM professionals

Benefits

• Flexible co-working locations available to Loopers in ON and BC
• Option of working out of a convenient co-working space located in the heart of Downtown Toronto and a 12-minute walk from Union Station
• Option to work centrally in Vancouver
• Monthly phone and internet subsidy
• Work-from-home budget to help get your home office all set up
• Claude account to experiment with, automate your routine tasks, and build tools so you can work smarter every day
• Participate in townhalls, AMA (Ask-Me-Anything), and company celebrations to celebrate the big wins and milestones as #oneteam!
• Four Employee Resource Groups offer opportunities for employees to learn and connect year-round
• Award-winning workplace with an opportunity to make a big impact on the business