Product Marketing Manager – Provider

Role Overview

As a Product Marketing Manager, you will partner across teams to drive awareness, activation, adoption, and ongoing engagement with electronic prior authorization (ePA) solutions that improve provider workflows and patient access to care.

What You Will Do

Support the development and execution of provider marketing strategies for electronic prior authorization (ePA) solutions and related provider experiences. Translate business priorities, product strategies, provider needs, and workflow insights into actionable marketing and adoption plans.

Why It Might Be a Fit

We are looking for a customer-centric mindset with a focus on adoption, engagement, and business outcomes. You will have experience developing positioning, messaging, content strategies, customer journey programs, lifecycle marketing initiatives, or product adoption campaigns.

Requirements

• Bachelor’s degree in Marketing, Business, Healthcare Administration, Communications, or a related field.
• 5+ years of experience in product marketing, healthcare marketing, B2B marketing, go-to-market strategy, integrated marketing, or a related discipline.
• Experience developing positioning, messaging, content strategies, customer journey programs, lifecycle marketing initiatives, or product adoption campaigns.
• Strong ability to translate complex customer, product, market, and performance data into actionable recommendations.
• Demonstrated success managing cross-functional initiatives and influencing stakeholders without direct authority.
• Excellent written, verbal, presentation, project management, and communication skills.
• Experience using data, customer feedback, and performance insights to drive decision-making and improve marketing effectiveness.
• Ability to balance multiple priorities, navigate ambiguity, and deliver high-quality work in a fast-paced environment.
• Strong customer-centric mindset with a focus on adoption, engagement, and business outcomes.

Benefits

• Competitive compensation package
• Annual bonus or long-term incentive opportunities
• Dental insurance
• Vision insurance
• Other compensation

Tagged as: Project Management