Product Marketing Manager

Role Overview

The Product Marketing Manager owns the go-to-market strategy for Nielsen products, translating complex architectures into clear stories and influencing product decisions, sales strategy, and marketing campaigns. The role requires a deep understanding of the customer’s problem and the market’s needs, as well as the ability to shape the product roadmap and launch lifecycle.

What You Will Do

The Product Marketing Manager will help build the PMM function from scratch, turning the product vision into a market story that customers act on. Key responsibilities include translating complex legacy architectures into clear stories, partnering with Product on roadmap prioritization, and building and maintaining sales enablement assets.

Why It Might Be a Fit

The ideal candidate is a market strategist who can read the market clearly enough to see what will matter to buyers before it is obvious. They should be a customer champion who starts from the customer’s problem, not the product’s feature list, and have a track record of influencing what got built, not just how it was sold.

Requirements

• 5-10 years in product marketing or an adjacent GTM discipline
• Significant time in large-scale B2B, data analytics, or media technology
• Comfort in technical environments, including API-driven and cloud-based architectures
• Ability to tell a clear technical story
• Track record of influencing what got built, not just how it was sold

Benefits

• Comprehensive health and wellness plans
• 401(k) with a Nielsen company match
• Generous paid time off policy
• Company-provided vehicle and/or discretionary incentive/bonus eligibility