Digital Marketing Specialist

Role Overview

As a Digital Marketing Specialist, you will own the day-to-day execution of our lower funnel paid media across Meta, Google, and TikTok. You will work closely with Growth, Creative, and Analytics teams to launch, manage, and optimize campaigns that drive new customer acquisition at an efficient CAC.

What You Will Do

You will manage a high volume of creative and campaigns each week, keeping everything accurate, organized, and live on schedule while optimizing toward new customer growth. You will play a critical part in scaling our paid media performance as we continue to grow.

Why It Might Be a Fit

We’re looking for someone with 2-4 years of hands-on paid media experience, with direct platform execution in Meta Ads Manager and Google Ads. You should have experience with Meta ASC+ campaigns and a detailed understanding of how Meta and Google work.

Requirements

• 2-4 years of hands-on paid media experience
• direct platform execution in Meta Ads Manager and Google Ads
• experience with Meta ASC+ campaigns
• detailed understanding of how Meta and Google work
• ability to manage multiple campaigns and a steady flow of creative without errors
• strong analytical skills
• experience with product data feeds and feed management tools
• highly organized and detail-oriented
• excellent communication skills
• adaptability and comfort working in a fast-paced environment with shifting priorities

Benefits

• Comprehensive healthcare coverage
• RRSP plans with company match
• Great office culture
• Discounted food, apparel, and insurance for your furry family members
• Company-wide wellness days and personal days to support your well-being
• Volunteer days to give back to our community
• Performance-based bonuses and other incentives

Tagged as: Data Analysis