Principal Analyst, Demand Generation – Paid Social & Programatic

Role Overview

The Principal Analyst, Demand Generation – Paid Social & Programatic will own the global media strategy and budget, building and optimizing high-stakes campaigns across paid social and programmatic channels. The role requires hands-on experience in both paid social and programmatic DSPs, as well as measurement rigor beyond last click. The team is looking for a candidate with 8+ years of paid media experience, including time owning strategy for a multi-channel program at global or multi-region scale.

What You Will Do

The Principal Analyst will build and optimize campaigns across paid social and programmatic globally, owning execution end to end from brief to live to optimized to reported. They will work closely with the Lead Paid Media Manager, who sets the strategy, and help shape it based on data and evidence.

Why It Might Be a Fit

The team is looking for a candidate who can take genuine interest in developing others, actively mentoring team members and helping elevate the discipline around them. The role requires a track record of setting media strategy and being directly accountable for its results, alongside experience managing budget allocation, pacing, and defensible reallocations.

Requirements

• 8+ years of paid media experience
• hands-on experience in both paid social and programmatic DSPs
• measurement rigor beyond last click
• practical experience with account-based advertising platforms
• working command of related technology stack

Benefits

• $1800 Experience bonus
• QMentorship Program
• Amazing QGroup Communities
• The Qualtrics Hybrid Work Model