Product Marketing Director

Role Overview

The Product Marketing Director will lead go-to-market strategy for one of Yext’s product pillars, driving awareness, adoption, and revenue for a critical part of the platform.

What You Will Do

Define and execute GTM strategy, own positioning, messaging, pricing, and enablement, lead product launches, and partner with Demand Generation and Field Marketing.

Why It Might Be a Fit

The ideal candidate is a commercially savvy, data-driven storyteller with 12+ years of B2B SaaS product marketing experience, who can translate market insights into roadmap priorities and turn product innovation into customer value and commercial conversations.

Requirements

• 12+ years of B2B SaaS product marketing experience
• Commercially savvy operator who can connect market insight to roadmap decisions and connect product capability to revenue
• Proven ability to bring products to market and drive adoption in fast-paced, competitive environments
• Exceptional storytelling and communication skills
• Experience shaping pricing, packaging, or GTM motions for new products or segments
• Strong cross-functional collaboration experience across Product, Sales, Marketing, and Customer Success
• Analytical mindset with the ability to turn data into strategy
• Experience building sales enablement materials and driving GTM success across both direct and indirect channels

Benefits

• Medical, dental and vision benefits
• Life insurance
• Short term and long-term disability
• 401(k) retirement plan
• Vacation and sick leave
• Variable pay programs based on performance relative to goals and targets

Tagged as: Data Analysis