Role Overview
The Senior Manager of Demand Generation will own demand generation at 12twenty and help build a growth engine that is predictable, measurable, and capable of scaling with the business. This is a highly strategic and hands-on role for someone who can start with a business goal, understand the audience and the problem to solve, look at the data, and develop a clear point of view on the best path forward.
What You Will Do
The role will own programs across paid media, ABM, webinars and events, lifecycle marketing, content-driven demand, and other channels. The Senior Manager of Demand Generation will build and manage 12twenty’s demand generation strategy in support of company pipeline and revenue goals.
Why It Might Be a Fit
Strong candidates will have experience building and running demand generation programs in a B2B SaaS environment and will be comfortable connecting campaign performance to pipeline and revenue. The right person will understand the economics of the funnel and be able to make decisions based on clear evidence and well-informed hypotheses.
Requirements
- Experience building and running demand generation programs in a B2B SaaS environment
- Comfort working with systems behind the work
- Analytical skills without becoming overly dependent on perfect data
- Clear communication and strong judgment
- Ownership and ability to take business goals and turn them into thoughtful plans, strong execution, and measurable results
Benefits
- Competitive salary
- Generous PTO policy
- Full benefits, including 401(k)
- Regular team happy hours and activities
- Remote work flexibility
To apply for this job please visit job-boards.greenhouse.io.
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