Marketing Brand Manager

Role Overview

Abbott’s Molecular Diagnostics division is seeking a Marketing Brand Manager to join our team in Lake Forest, Illinois. This position is fully on-site. As the Marketing Brand Manager, you will lead branding and communications initiatives across multiple channels, partnering closely with Global Strategic Marketing and Global Market Development teams to develop and execute strategic marketing programs that drive business objectives and strengthen brand presence globally.

What You Will Do

Manage, plan, and implement branding and communications projects across advertising, promotional programs, trade shows, digital channels, and mobile communications. Develop product promotion plans in collaboration with Product Marketing and Global Market Development teams.

Why It Might Be a Fit

The role requires a comprehensive understanding of the specified functional area, experience in healthcare, diagnostics, medical devices, or other regulated industries, and demonstrated success developing and executing integrated marketing campaigns that generate measurable business impact.

Requirements

• Bachelor’s degree or an equivalent combination of education and work experience
• Minimum of 7 years of related work experience with a comprehensive understanding of the specified functional area
• Experience in healthcare, diagnostics, medical devices, or other regulated industries preferred
• Demonstrated success developing and executing integrated marketing campaigns that generate measurable business impact
• Strong understanding of digital marketing, including SEO, SEM, social media, and content marketing strategies
• Advanced proficiency with Adobe Creative Cloud, Figma, WordPress, and Microsoft PowerPoint
• Experience creating visual assets across digital, print, social media, motion graphics, and brand identity platforms
• Working knowledge of HTML/CSS and UI/UX design principles
• Proven leadership and collaboration skills with the ability to influence cross-functional teams and drive results
• Experience supporting B2B marketing organizations
• Ability to travel up to 10% as required

Benefits

• Free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year
• An excellent retirement savings plan with a high employer contribution
• Tuition reimbursement
• The Freedom 2 Save student debt program
• FreeU education benefit – an affordable and convenient path to getting a bachelor’s degree
• Dental insurance
• Vision insurance
• Paid holidays