Senior Data Analyst – Paid Media

Role Overview

The Senior Data Analyst – Paid Media sits on the Data Analytics, Reporting & Strategy team and serves as the analytical partner and lead for the Paid Media team. The role is responsible for pulling, transforming, and modeling campaign data from ad platforms and joining it with other data sources to build a unified view of performance.

What You Will Do

The Senior Data Analyst will work closely with the Paid Media, Product, and Data Engineering teams on cross-functional projects covering paid media data ingestion, aggregation, mastering, measurement, and visualization. The position will lead the work to make sure tracking and tagging capture accurate marketing data.

Why It Might Be a Fit

The role requires advanced SQL skills, experience with BI and data visualization tools, and a strong ability to build data models and automated reporting structures.

Requirements

• BA/BS degree (4-year) in Computer Science, Data Science, Statistics, Mathematics, Economics, Business, Marketing, or a related quantitative field
• 4–6 years of experience in data analytics, business intelligence, or a similar role
• Advanced SQL skills and experience pulling, transforming, and analyzing large, complex datasets
• Proficiency in BI and data visualization tools such as DOMO, Looker Studio, Tableau, or similar
• Experience with Salesforce Marketing Cloud Intelligence (formerly Datorama) or similar marketing data integration platforms
• Working knowledge of paid media data and performance metrics
• Familiarity with tracking infrastructure such as GA4, Google Tag Manager, pixels, Conversions API, UTMs, and server-side tracking
• Experience applying statistical methods to performance benchmarking, attribution modeling, and media mix modeling (MMM)
• Understanding of the ad tech and Martech landscape and of privacy regulations’ impact on measurement

Benefits

• Medical, dental, and vision insurance
• Paid holidays
• Vacation and sick time
• Company-paid basic life insurance
• Voluntary life insurance
• Parental leave
• 401k Plan (with a current employer match of 3%)
• Flexible spending and health savings account options
• Wellness offerings

Tagged as: Data Analysis