Demand Generation Manager

Role Overview

We’re looking for a Demand Generation Manager to build and execute integrated programs that create pipeline, engage buying groups, and help accelerate opportunities through the funnel. This is a hands-on individual contributor role for a strategic, analytical marketer who can translate growth priorities into coordinated programs across paid media, email, web, and emerging channels.

What You Will Do

Drive Pipeline Across the Funnel, Build and execute integrated demand campaigns that generate new pipeline, engage buying groups, and accelerate existing opportunities. Develop distinct strategies for pipeline creation and acceleration, tailoring audiences, content, channels, and calls to action based on where buyers are in their journey.

Why It Might Be a Fit

You’ll own demand program strategy and execution, direct our paid media agency, and continuously use performance data to determine what we should test, optimize, and scale. You’ll work closely with Content Strategy, Product Marketing, Events, Marketing Operations, Sales, and agency partners to connect audiences, content, and channels into cohesive buyer experiences that drive measurable business outcomes.

Requirements

• 5–8 years of B2B demand generation, growth marketing, digital marketing, or related experience, preferably in healthcare/health tech or another complex B2B environment.
• Demonstrated experience building integrated demand programs that contribute to pipeline and revenue.
• Strong knowledge of paid media and email strategy and performance, with experience effectively managing agencies or external partners.
• Strong analytical skills and experience using funnel and campaign data to diagnose performance, develop hypotheses, and make investment recommendations.
• Hands-on experience using AI to improve campaign development, personalization, analysis, experimentation, or marketing workflows.
• Strong cross-functional communication and project management skills, with the ability to turn strategy into action and independently drive programs forward.

Benefits

• Full health benefits (medical, dental, and vision)
• Flexible spending accounts
• Company paid life insurance
• Company paid short-term & long-term disability
• Company equity
• Voluntary benefits
• 401(k) and more!
• Manager development resources
• Employee development funds
• Generous time off
• Company holidays
• Winter & Summer break
• Flexible time off
• Employee Resource Groups (ERGs)