Role Overview
As a Digital Marketing Operations Specialist, you will execute and optimize digital marketing campaigns, lead generation programs, marketing automation workflows, and event promotion activities across global markets. This is a hands-on role focused on campaign execution, lead management, data quality, reporting, and marketing operations.
What You Will Do
Execute digital marketing campaigns, manage lead routing, lead scoring, audience segmentation, and CRM integration processes, support webinar, trade show, and event promotion activities, and maintain and improve database quality, contact lists, and campaign tracking.
Why It Might Be a Fit
We are looking for someone who enjoys working directly within marketing platforms, analyzing campaign performance, and driving continuous optimization. You will collaborate with Sales and Marketing teams to improve lead generation and conversion.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, Digital Marketing, or a related field
- 3+ years of experience in B2B marketing
- Hands-on experience with HubSpot, Marketo, Eloqua, Pardot, or similar platforms
- Experience executing campaigns rather than only managing agencies
- Familiarity with AI-powered marketing tools and their application to content, automation, campaign optimization, and analytics is preferred
- Experience with lead management, CRM integration, and campaign reporting
- Strong analytical skills and familiarity with marketing performance metrics
- Experience with web content management systems (CMS), including WordPress; experience with Adobe Experience Manager (AEM) is preferred
- Professional certifications in HubSpot and/or Google Ads are a strong plus. Certifications in Google Analytics or other relevant marketing automation platforms are also valued
- Fluent English is required; German is preferred
To apply for this job please visit lsi.wd3.myworkdayjobs.com.
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