Director, Marketing and Demand Generation

Role Overview

The Director, Marketing and Demand Generation will lead all marketing activity and revenue outcomes across two sister companies in the cybersecurity and cyber compliance services and software domains. This role is a player/coach that leads a small team responsible for all marketing activities across the marketing spectrum.

What You Will Do

Responsibilities include developing smart marketing strategies, owning marketing-sourced revenue plans, leading team members, and building and maintaining reporting dashboards. The role also involves collaborating cross-organizationally with other departments, serving as the primary link between marketing and sales, and delivering systems for lead distribution and follow-up.

Why It Might Be a Fit

The ideal candidate will have 8+ years of B2B marketing experience, a strong background in demand generation or growth marketing, and experience building marketing reporting and attribution. The role offers a competitive salary, OTE, comprehensive medical, dental, and vision plans, 401(k) with company match, and 30 days of annual paid time off.

Requirements

• 8+ years of B2B marketing experience at technology companies (SaaS, software, or tech services), cybersecurity firms, or cyber compliance providers
• 3+ years of leadership experience
• Proven track record of owning a marketing-sourced pipeline or revenue target
• Experience building marketing reporting and attribution (campaign ROI, conversion, pipeline contribution)
• Experience partnering with Sales leadership on MQL/SQL definitions, lead scoring, lead handoff, and pipeline reporting
• Deep HubSpot experience (or a comparable marketing automation platform)
• Player/coach mindset, with hands-on expertise in at least two of the following: SEO/AEO, marketing automation and nurture programs, content marketing, or event and field marketing

Benefits

• Competitive salary
• OTE
• Comprehensive medical, dental, and vision plans
• 401(k) with company match
• 30 days of annual paid time off
• Significant Training and Development and Certification attainment
• Opportunity for long-term career advancement

Tagged as: HubSpot, Lead Scoring, Pipeline Management, SQL