Role Overview
The Director of Marketing will lead portfolio-wide marketing strategy, demand generation, digital channels, Internet Listing Services (ILS), resident referrals, reputation management, property positioning, and marketing operations across Ashford Communities’ Texas multifamily portfolio.
What You Will Do
The Director of Marketing will lead monthly property-level marketing plans, own digital marketing, direct resident referral and retention-oriented communications, and monitor competitive properties and submarket trends.
Why It Might Be a Fit
The successful candidate will have direct experience in multifamily property management, preferably supporting conventional apartment communities, and will have strong data analysis, attribution, budgeting, and marketing ROI evaluation skills.
Requirements
- Advanced multifamily digital marketing, ILS management, SEO/SEM, paid media, and online reputation expertise.
- Strong data analysis, attribution, budgeting, forecasting, and marketing ROI evaluation.
- Ability to translate property and submarket conditions into practical marketing decisions.
- Effective vendor negotiation, project management, creative direction, and cross-functional collaboration.
- People leadership, coaching, process improvement, and technology-enabled execution.
- Excellent executive presentation, written communication, and prioritization skills.
Benefits
- Medical – United Healthcare & MEC Plan
- Dental
- Vision
- Life Insurance
- Short-Term Disability
- Supplemental Hospital & Accident Insurance
- EAP Program for Employees & Family Members
- Paid Holidays
- PTO: Vacation & Sick Time
- Learning & Career Development Programs
- Leadership Development with Ashford University
- Quarterly Community Give-Back Events
- Happy Hours
To apply for this job please visit recruiting.paylocity.com.
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