Automotive Field Marketing Manager – ANUSA

Role Overview

The Automotive Field Marketing Manager serves as the dedicated marketing partner for AutoNation USA (ANUSA) stores, driving marketing performance through local strategy execution, data analysis, and close collaboration with store and market leadership.

What You Will Do

Execute local marketing strategies, analyze store and market performance, identify growth opportunities, and develop actionable marketing recommendations to support used vehicle sales objectives.

Why It Might Be a Fit

This role requires a strong marketing background, analytical skills, and the ability to work collaboratively with cross-functional teams and influence stakeholders.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field preferred
• 5+ years of marketing experience including campaign management and field marketing
• Marketing analytics, forecasting, and budget management experience
• Demonstrated ability to work collaboratively with cross-functional teams and influence stakeholders
• Proficiency in Microsoft Word, Excel, and PowerPoint
• Experience working with agencies and marketing technology platforms preferred

Benefits

• Competitive compensation
• 401k matching
• Insurance plans (health, dental, vision)
• Maternity benefits
• Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear
• Access to amazing deals and discounts through YouDecide
• Partnership with cancer charities nationwide through DRV PNK