Role Overview
The Marketing Manager, Non-Acute Markets is responsible for developing and executing marketing strategies that drive awareness, demand generation, pipeline growth, and customer engagement for BD’s MedBank portfolio across priority non-acute healthcare settings.
What You Will Do
Develop and execute integrated marketing campaigns that drive awareness, engagement, lead generation, and pipeline growth. Support account-based marketing (ABM) initiatives focused on strategic customers and target accounts.
Why It Might Be a Fit
The ideal candidate will have a strong blend of strategic thinking, execution excellence, market expertise, and cross-functional leadership. They will be able to translate customer insights into actionable marketing strategies and have experience leading cross-functional projects and coordinating multiple stakeholders.
Requirements
- Bachelor’s degree in Marketing, Business, Healthcare Administration, Communications, or related field.
- Minimum 5+ years of healthcare marketing experience preferred
- Minimum 3+ years of B2B marketing experience with demonstrated ownership of campaigns and growth initiatives required.
- Proven experience developing and executing marketing programs that drive demand generation and pipeline growth.
- Experience leading cross-functional projects and coordinating multiple stakeholders.
- Strong analytical, communication, presentation, and project management skills.
Benefits
- Competitive package of compensation and benefits programs
- Reward and recognition opportunities that promote a performance-based culture
- Total Rewards program
- Salary or hourly pay ranges influenced by labor laws and Collective Bargaining Agreement (CBA) requirements
- Annual salary range: $115,000.00 – $183,900.00 USD
To apply for this job please visit bdx.wd1.myworkdayjobs.com.
Follow us on social media