Product Marketing Manager, Research Instruments – US Region

Role Overview

The Product Marketing Manager, Research Instruments – US Region is responsible for maximizing the US commercial success of the research instruments portfolio. The role owns the regional Research Instruments marketing plan and translates global strategy into US go-to-market priorities.

What You Will Do

Lead regional commercialization of new instruments, configurations, software, accessories, and lifecycle initiatives. Analyze revenue, growth, portfolio mix, funnel health, conversion, price realization, and competitive dynamics.

Why It Might Be a Fit

We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

Requirements

• 5-7+ years of product marketing, commercial marketing, or product management experience in the life sciences industry.
• Professional flow cytometry experience required, with demonstrated knowledge of research instruments, applications, workflows, and customer buying considerations.
• Proven experience leading regional go-to-market strategy and commercialization or launches for complex research instruments or capital equipment.
• Strong commercial and analytical skills, including experience with portfolio performance, forecasting, pricing, funnel metrics, and market insights.
• Excellent communication and cross-functional leadership skills, with the ability to influence in a matrixed organization.
• Bachelor’s degree in life sciences, business, marketing, or a related discipline; advanced degree preferred.

Benefits

• Health & Well-being: Medical, dental, vision, health savings and flexible spending accounts, life and disability insurance, wellness resources, mental health support, and disease management programs.
• Retirement & Financial Well-being: 401(k), deferred compensation programs, financial counseling, DailyPay, and educational savings resources.
• Work-Life Balance & Family Support: Paid time off, company holidays, educational assistance, parental leave, adoption assistance, backup care, caregiving support, employee assistance programs, commuter benefits, pet insurance, legal services, and associate discount programs.
• Leave Programs: Bereavement, military, personal, family and medical leave, and jury duty leave.