Director, Demand Generation

Role Overview

Blackline Safety is a people-driven technology company with a mission to make sure every worker returns home safely. We are looking for a results-driven Director, Demand Generation to lead and scale how we generate and convert pipeline across paid media, organic, lifecycle, events, email, and account-based programs. This is a high-impact leadership role, perfect for someone who wants to build — you’ll lead and grow a team, own the numbers, and have real influence over where and how we invest.

What You Will Do

You will own the strategy and execution of demand generation across paid media, organic/SEO/AEO, lifecycle and nurture, events, webinars, email, and account-based marketing, with a clear focus on lead quality and downstream pipeline impact. You will lead account-based (ABM) programs targeting our highest-value segments and named accounts, and own our website as a strategic growth channel. You will partner closely with Sales and Growth teams to align on lead definitions, scoring models, routing, and feedback loops, and build the reporting and attribution framework that gives leadership clear visibility into pipeline contribution.

Why It Might Be a Fit

This role is for someone with 10-15+ years in B2B marketing and a proven track record of owning demand generation or revenue marketing outcomes, including experience scaling programs across multiple market segments. You should be fluent with HubSpot or an equivalent marketing automation/CRM platform, have hands-on experience in paid media, and experience designing and running account-based programs. People management experience is required, and backgrounds in B2B technology environments like industrial, safety-tech, connected hardware/IoT, or SaaS are relevant.

Requirements

• BA/BS in Business, Marketing, Communications, or related field
• 10-15+ years in B2B marketing, with a proven track record of owning demand generation or revenue marketing outcomes, including experience scaling programs across multiple market segments
• Experience in environments with sales-led go-to-market motions and channel/distributor-based selling
• Fluent with HubSpot or an equivalent marketing automation/CRM platform
• Hands-on experience in paid media — owned budgets, managed campaigns across platforms, and optimized for lead quality and pipeline impact
• Experience designing and running account-based programs
• Strong analytical mindset with the ability to use data to diagnose funnel problems
• People management experience, with a track record of setting clear goals and developing direct reports

Benefits

• Competitive base salary and annual compensation review
• Comprehensive health and dental benefits
• Mental health and wellness support
• Flexible work arrangements and hybrid work model for eligible positions
• Paid vacation, personal and sick days
• Professional development opportunities
• Education funding
• A collaborative, inclusive, and mission-driven culture
• Exclusive access to perks and discounts
• A flexible ‘Dress for Your Day’ environment