Director/Principal, Product Marketing

Role Overview

We are looking for a Director of Product Marketing to drive our marketing and sales products for small businesses. This role spans across all our product areas and will be key to maintaining consistency and differentiation between features.

What You Will Do

You’ll develop effective multi-product positioning and messaging while driving packaging and pricing recommendations that span across two platforms. You’ll also partner with cross-functional teams to drive effective marketing and sales strategies to grow our business.

Why It Might Be a Fit

Strong candidates will have experience leading cross-functional teams spanning Marketing, Sales, Product, Business Development, and Customer Operations with proven results. Candidates must have a passion for executing quickly and strategically, while building great working relationships along the way.

Requirements

• 10+ years of Product Marketing experience defining positioning, pricing, and packaging strategies that drive business results with experience in both products and services
• Track record of proven business results from leading cross-functional teams
• Strategic thinker and experienced operator: Proven ability to both identify opportunities in the marketplace and drive action to pursue those opportunities
• Strong collaborator who can build great working relationships with both peers and executive leadership
• Excellent ability to create logic-driven, data-backed recommendations; excellent written and oral communication skills
• Marketing mindset focusing on customer needs, how we match offers to those needs, and how we get target customers to buy (and rebuy)
• Self-starter who can operate with limited guidance but knows when to ask for help
• Positive attitude and proven team player
• Fearless to take on new responsibilities or try something new
• Outstanding flexibility, adaptability and sense of accountability
• Experience defining and leading execution of cross-sell or upsell strategies with experience in both eCommerce and direct sales channels
• Experience in technology industry serving consumer or SMB markets

Benefits

• Health and welfare benefits
• Paid leave
• Generous paid time off policy
• Competitive benefits package that supports the health and well-being of you and your family