Demand Generation Manager

Role Overview

Coupa is seeking a Demand Generation Manager to join the Integrated Marketing team. This role will report to the Director of Integrated Marketing and play a crucial part in supporting Coupa’s pipeline and revenue goals.

What You Will Do

Drive the generation of high-quality leads through various channels, and partner with sales development and marketing operations to ensure sales teams are converting leads into qualified pipeline for new logo acquisition within North America. Execute innovative demand generation strategies across a variety of channels including, email, webinars or virtual events, content syndication, and other 3rd-party programs.

Why It Might Be a Fit

4+ years of B2B enterprise software experience in growth marketing or demand generation. Experience in marketing to Procurement or Supply Chain personas is highly preferred. Experience with funnel metrics and levers to move the needle on generating qualified leads and accelerating pipeline velocity.

Requirements

• 4+ years of B2B enterprise software experience in growth marketing or demand generation
• Experience in marketing to Procurement or Supply Chain personas is highly preferred
• Experience with funnel metrics and levers to move the needle on generating qualified leads and accelerating pipeline velocity
• Data and metrics-focused, and experience with various MarTech solutions: Salesforce.com and Marketo experiences are required; Business Intelligence (Tableau preferred), Sales Engagement (Outreach, ZoomInfo, Linkedin Sales Navigator preferred)
• Self-motivated and resourceful, ability to navigate ambiguity in a fast-paced environment
• Possess a growth mindset, and the agility to adapt in response to evolving opportunities
• Excellent organizational skills to juggle many tasks without losing sight of the highest priorities

Benefits

• Global Well-Being Perks (For All Employees Globally)
• Global Wellness Days: Enjoy two designated, company-wide paid wellness days off each year
• Birthday Time-Off: Celebrate your day!
• Volunteer Time Off (VTO): Giving back is in our DNA
• Employee Assistance Program (EAP): Access free, confidential, 24/7/365 counseling and resources
• Business Travel Protection: Travel with peace of mind
• Referral Bonus Program: Share the Coupa experience!