Senior Web Marketing Manager

Role Overview

The Senior Web Marketing Manager will own the web experience end-to-end, defining strategy, directing development and design teams, and optimizing performance to drive pipeline and revenue.

What You Will Do

Responsibilities include web experience strategy, conversion and engagement, search and answer visibility, strategic direction for dev and design, cross-functional alignment, and measurement and reporting.

Why It Might Be a Fit

The ideal candidate has 7+ years of experience in digital/web marketing, with a strong grasp of persona-based marketing and multi-stakeholder buyer journeys, and the ability to translate them into web experiences.

Requirements

• 7+ years in digital/web marketing, ideally in B2B SaaS or cybersecurity
• Strong grasp of persona-based marketing and multi-stakeholder buyer journeys
• Proven experience directing or briefing development and design teams
• Strong command of search visibility across SEO, AEO, and GEO, plus conversion rate optimization and web analytics
• Fluency with the modern web marketing stack—CMS platforms, A/B testing tools, SEO/AEO tooling, and tag/analytics management

Benefits

• Competitive salaries
• Meaningful bonus program
• Excellent benefits, including healthcare insurance, pension/retirement matching, comprehensive life insurance, employee assistance program, time off plans, and paid company holidays

Tagged as: Pipeline Management