Local Area Marketing Manager – Campaign

Role Overview

The Local Area Marketing Manager – Campaigns within ALH Hotels is a critical execution-focused leadership role. You will lead the campaign delivery execution team, converting venue marketing plans into high-impact local campaign activity that drives guest visitation.

What You Will Do

Lead, coach, and resource the campaign delivery team to ensure high-quality execution across both planned and reactive venue campaigns. Manage resource allocation and workload distribution to consistently meet service level agreements (SLAs) across campaign delivery and foster team accountability.

Why It Might Be a Fit

Solid generalist marketer with 6+ years of experience in marketing campaign management or traffic and production management. Deep experience in end-to-end campaign delivery. Experience within multi-site, hospitality, or franchised business models is highly preferred.

Requirements

• Solid generalist marketer with 6+ years of experience in marketing campaign management or traffic and production management
• Deep experience in end-to-end campaign delivery
• Experience within multi-site, hospitality, or franchised business models is highly preferred
• Nuanced understanding of franchise and multi-site dynamics – skilled at balancing head-office campaign execution with local autonomy, and delivering standardised frameworks that adapt to regional needs
• Hands-on experience across the entire campaign lifecycle, including brief creation, creative coordination, regional rollout, and post-campaign analysis/reporting
• An agile project management mindset with the proven ability to manage competing regional timelines and deliverables simultaneously in a fast-paced environment
• Proven track record of leading, coaching, and resourcing creative production, digital execution, or campaign delivery teams
• Deep experience with project management platforms, workflow automation, dynamic asset templates, and digital delivery tools
• Demonstrated capability in building strong working partnerships with central brand teams, creative specialists, and field partners
• A tertiary qualification, preferably in marketing or equivalent practical industry experience, is desirable

Benefits

• Exclusive discount card for our ALH Hotels pubs & accommodation, BWS, Dan Murphy’s and other Endeavour Group brands
• Discounts at Woolies supermarkets and BIG W through our partnership with Woolworths
• Access to a range of free services to help you live well and support your physical, mental and financial wellbeing
• Dedicated learning and development options to grow an idea, yourself, and your career