Senior Marketing Manager, Demand Generation

Role Overview

The Senior Marketing Manager, Demand Generation will own end-to-end demand generation and marketing operations for GE Vernova’s Enterprise SaaS Software business, driving pipeline growth through multi-channel campaigns, ABM strategies, and marketing technology ownership across Marketo and Salesforce.

What You Will Do

Develop and execute multi-channel demand generation and ABM campaigns, partner with product marketing, content, and creative teams, and manage lead scoring, routing, and lifecycle processes.

Why It Might Be a Fit

The candidate will play an integral role in aligning demand generation efforts with global growth and commercial targets, and will have the opportunity to work closely with global marketing, agency, and commercial teams.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent relevant experience
• 7-10 years of experience in Demand Generation and/or Marketing Operations in a B2B environment
• Hands-on experience owning/administering Marketo (or similar marketing automation platform) and working knowledge of Salesforce/CRM data integration
• Demonstrated experience partnering with sales teams to generate qualified leads and support sales enablement processes

Benefits

• Medical, dental, vision, and prescription drug coverage
• Access to Health Coach from GE Vernova, a 24/7 nurse-based resource
• Access to the Employee Assistance Program, providing 24/7 confidential assessment, counseling and referral services
• Retirement benefits including the GE Vernova Retirement Savings Plan, a tax-advantaged 401(k) savings opportunity with company matching contributions and company retirement contributions
• Tuition assistance
• Adoption assistance
• Paid parental leave
• Disability benefits
• Life insurance
• 12 paid holidays
• Permissive time off