Role Overview
A Martech Lead who connects marketing strategy, customer data, experimentation, analytics, and AI. This role owns the evolution of the marketing technology ecosystem and turns fragmented marketing signals into trusted data products, actionable insights, and scalable customer experiences.
What You Will Do
Lead the strategy and integration of the marketing data and technology ecosystem across CRM, customer data, media, web, analytics, activation, and measurement. Build and manage scalable marketing data products and pipelines using SQL, Python, Databricks, APIs, and cloud data platforms.
Why It Might Be a Fit
The ideal candidate combines Martech with practical experience in data analysis, Databricks or Lakehouse environments, experimentation, identity resolution, and AI-enabled marketing.
Requirements
- Strong SQL and Python skills for marketing data analysis, transformation, validation, and modeling.
- Hands-on experience with Databricks or a comparable cloud lakehouse environment.
- Knowledge of experimentation design, statistical analysis, incrementality, attribution, and marketing performance measurement.
- Understanding of CDPs, CRM, identity resolution, audience activation, marketing automation, personalization, and media ecosystems.
- Experience applying AI or machine learning to marketing, customer, or commercial problems.
- Ability to communicate technical concepts and analytical insights clearly to senior business stakeholders.
- Ability to communicate in English and Spanish.
Benefits
- Dental insurance
- Vision insurance
- Other benefits not explicitly mentioned
To apply for this job please visit generalmotors.wd5.myworkdayjobs.com.
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