Associate Manager, Performance Marketing

Role Overview

As an Associate Manager, Performance Marketing, you’ll play a key role in driving customer acquisition through data-informed strategies, creative experimentation, and continuous optimization across Hearst Magazines’ consumer portfolio.

What You Will Do

Develop and execute paid acquisition strategies, manage paid media campaigns, optimize campaign budgets and performance, and lead paid distribution strategies.

Why It Might Be a Fit

This role requires strong analytical skills, excellent communication and collaboration skills, and the ability to thrive in a fast-paced environment.

Requirements

• 1+ years of experience managing paid media campaigns for a consumer business
• Hands-on experience with Meta, Google, and other paid acquisition platforms
• Familiarity with customer acquisition metrics such as CPA, CPL, and ROAS
• Strong analytical skills with the ability to interpret performance data and make actionable recommendations
• Excellent communication and cross-functional collaboration skills
• Strong organizational skills with exceptional attention to detail and the ability to manage multiple priorities
• Curiosity and enthusiasm for experimentation, AI-enabled marketing, and continuous learning
• Ability to thrive in a fast-paced, collaborative environment while managing competing priorities

Benefits

• Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing
• Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events
• Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities
• Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered
• Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1
• Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match