VP Marketing

Role Overview

The VP Marketing reports to the CEO, sits on the leadership team, and owns consumer growth and brand number: acquisition, activation, retention, and the brand’s place in the market. This is a hands-on senior leadership role in a small company.

What You Will Do

The VP Marketing will set the consumer marketing plan, budget, and hiring plan, build and lead a team of senior individual contributors, and own the outcome.

Why It Might Be a Fit

We need someone who can scale channels, lead senior ICs, own the numbers and the brand’s place in the market, and still get their hands dirty testing growth hacks and ideas no Canadian fintech has tried.

Requirements

• 7+ years in consumer marketing
• at least one stretch owning marketing end to end (brand, performance, lifecycle, PR) at a company that took share from incumbents
• experience in a regulated or claims-sensitive category, or with large partners whose legal and brand teams review everything
• strong plus: Canadian consumer market experience; co-marketing with loyalty programs, banks or telcos; referral, contest or creator-led growth; French; fintech

Benefits

• Dental insurance
• Vision insurance
• Paid holidays
• Vacation time
• Healthcare
• Retirement plan
• Learning budget
• Parental leave
• Wellness program
• Visa/relocation support
• Remote flexibility
• Stipends
• Bonus/commission