Lead Demand Generation Manager

Role Overview

The Lead Demand Generation Manager is an experienced individual contributor responsible for developing, executing, and optimizing integrated demand generation programs that support pipeline growth within assigned regions, industries, or market segments. This role translates business priorities into targeted demand plans, leveraging marketing levers such as digital campaigns, ABM, webinars, nurture programs, partner programs, SDR alignment, content activation, and field marketing integration to create and accelerate qualified pipeline.

What You Will Do

Develop and execute demand generation plans aligned to pipeline, revenue, and growth objectives for assigned regions, industries, or market segments. Design, execute, and optimize integrated demand programs using digital campaigns, webinars, nurture programs, ABM, partner programs, and sales activation motions.

Why It Might Be a Fit

Partner with Sales counterparts, SDRs, Account Executives, and Partner teams to align demand generation activities with business priorities and target account needs. Collaborate with Product Marketing, Field Marketing, Marketing Operations, Web, Campaigns, and Corporate Marketing teams to support integrated planning and execution.

Requirements

• Bachelor’s degree or equivalent experience
• 5+ years of B2B marketing experience
• 3+ years in demand generation, revenue marketing, digital marketing, campaign marketing, or ABM
• Proven success partnering with Sales or revenue teams to support pipeline and revenue goals
• Experience using marketing automation, CRM, analytics, and digital marketing technologies to manage, report, and optimize program performance

Benefits

• 401(k) Retirement Savings
• Flexible Schedule
• Paid Time Off
• Medical, Dental, Vision
• Volunteer Paid Time Off
• Wellness Reimbursement
• Paid Parental Leave
• Sabbatical Program